The Disney Princesses are featured in various sing-a-long video series released through the Walt Disney Company. It later expanded to include Tiana, Rapunzel and Merida after the successes of their respective films. Princess Moana, the star of Disney's feature Moana of 2016, has also joined the line-up. The original Disney Princess line-up featured Snow White, Cinderella, Aurora, Ariel, Belle, Jasmine, Pocahontas and Mulan. In Anna and Elsa's case, their franchise is so successful, that it was irrelevant for them to be included in the line-up. Most of the unofficial Disney Princesses do not join the line-up either because marketing is not successful, their film's box office gross did not fare well, or they are too young. The franchise currently comprises twelve female protagonists from eleven different Walt Disney Animation Studios films and one Pixar film who are either royal by birth, royal by marriage, or considered a "princess" due to their significant portrayal of heroism in their film. Created by Disney Consumer Products chairman Andy Mooney in the late 1990s, the franchise spotlights a line-up of fictional female heroines who have appeared in various Disney animated feature films.
Disney Princess is a media franchise owned by the Walt Disney Company.
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